Pure Benchmarks · Head to head
Kubera vs PortfoliosLab
Short answer
Pick Kubera for verified peers. PortfoliosLab has no capability here that Kubera lacks. They overlap on 3 of the 10 capabilities scored here. Neither one covers ranks vs investors, which is the gap our own product, Pure Benchmarks, is built around.
Kubera and PortfoliosLab get compared constantly because both sit in the peer portfolio comparison category and both start from your real holdings. They are not the same product. Kubera is peer benchmarks drawn from real customers, grouped by net worth rather than by risk ($250 per year, or $2,500 for Black). PortfoliosLab is strong free analysis and backtesting, compared against indices and model portfolios rather than against people (Free tier, paid Plus, Pro and Max plans). This page scores both on the same capability list, shows the 3 places they actually diverge, and names what neither of them does. Pure Benchmarks is our own product and appears in the table with its own gaps marked.
What Kubera does that PortfoliosLab does not
3 capabilities: Verified peers; Links brokerage; Non-market assets. Club benchmarks compare allocations and performance against aggregated data from Kubera customers with similar net worths. Covers real estate, private equity and crypto alongside listed securities. That matters for people with wealth spread across brokerages, property and private holdings who want a like-for-like wealth comparison.
What PortfoliosLab does that Kubera does not
Nothing, on the capabilities scored here. Every box PortfoliosLab ticks, Kubera ticks too. The difference between them on this page is price and fit rather than capability. Free access is capped at 1 watchlist, 100 symbols, 15 holdings per portfolio, 10 calculations per month and 5 years of history.
Where Kubera and PortfoliosLab are the same
Both cover Whole portfolio; Index benchmark; Manual entry. On these, the choice comes down to price and interface rather than capability. Price: Kubera — $250 per year, or $2,500 for Black; PortfoliosLab — free tier, paid Plus, Pro and Max plans.
What neither Kubera nor PortfoliosLab does
4 capabilities are missing from both: Ranks vs investors; Risk-matched; Decision scoring; Free real output. Pure Benchmarks, our own product, covers 4 of them: Ranks vs investors; Risk-matched; Decision scoring; Free real output. It does not cover everything else on this page either, and its own gaps are marked in the table.
Which one to choose
Kubera is built for people with wealth spread across brokerages, property and private holdings who want a like-for-like wealth comparison. PortfoliosLab is built for investors who want risk metrics, drawdowns and backtests without paying for them. The capability table above is the fastest way to settle it: find the row you actually care about and read across. Main limitation of Kubera: the cohort is matched on net worth rather than on portfolio risk, so allocation differences are not controlled for. Main limitation of PortfoliosLab: compares against indices and model portfolios, not against other investors, despite often being listed in this category.
How this comparison works
Which matters more to you: what Kubera does, or what PortfoliosLab does?
- The test is whether the thing on the other side of the comparison is a person or a product. Several tools marketed around peer comparison benchmark against an index, an ETF or a model allocation, which is a benchmark rather than a peer.
- Where a tool does rank you against people, the next question is who those people are: a verified set of connected accounts, or a self-selected group who chose to publish.
- The third question is what gets ranked. A hit rate on individual stock picks and a whole-portfolio return answer different questions, and one does not substitute for the other.
- Capabilities were read from each vendor's own published pages and documentation on the date shown.
- Pure Benchmarks is our own product, and the four things it does not do are listed in the same table as the eight it does.
- Two tools are included specifically because they are often named in this category and turn out not to rank you against other investors at all; showing that is more useful than leaving them out.
The comparison
Capabilities verified against each vendor's published pages on September 17, 2026.
| Capability | Kubera | PortfoliosLab | Pure Benchmarks |
|---|---|---|---|
| Ranks vs investors | Partly | No | Yes |
| Risk-matched | No | No | Yes |
| Verified peers | Yes | No | Yes |
| Whole portfolio | Yes | Yes | Yes |
| Decision scoring | No | No | Yes |
| Links brokerage | Yes | No | Yes |
| Index benchmark | Yes | Yes | Yes |
| Free real output | No | Partly | Yes |
| Manual entry | Yes | Yes | No |
| Non-market assets | Yes | Partly | No |
| Price | $250 per year, or $2,500 for Black | Free tier, paid Plus, Pro and Max plans | Free account |
✓ yes · ~ partly · ✗ no
What each capability means
Ranks your portfolio against other real investors rather than against an index alone
This is the whole question. Most tools described as peer comparison turn out to compare you against a model allocation or a fund, which is a benchmark, not a peer.
The comparison group is matched on portfolio risk
Ranking a conservative retiree against a leveraged growth portfolio measures risk appetite, not skill. Without a risk match the ranking mostly tells you what you already knew about your own allocation.
Peer data comes from verified linked accounts rather than self-reported entries
A peer set built from portfolios people chose to publish is a survivorship-biased sample. Nobody publishes the account they are embarrassed by.
Compares the whole portfolio outcome, not individual stock picks
A hit rate on individual trades and a portfolio return are different measurements. You can pick winners often and still trail, if the losers were larger.
Scores each change you made against the portfolio you gave up
Ranking tells you where you finished. Decision scoring tells you which of your own moves put you there.
Connects to a real brokerage account instead of requiring manual entry
A manually entered portfolio drifts out of date the moment you trade, and a comparison run on stale holdings is a comparison of something you no longer own.
Also benchmarks against a market index
Peer comparison is the second baseline, not a replacement for the first. You want both.
Free tier produces the comparison on your real portfolio
Several tools here gate either the peer feature or the holdings capacity behind a paid plan.
Can run on a manually entered portfolio with no account connected
Some people will not link a brokerage, and some accounts cannot be linked. A tool that requires a connection simply cannot serve them, whatever else it does well.
Includes real estate, private holdings and self-custody crypto in the comparison
If a large share of your wealth sits outside a brokerage, a securities-only comparison ranks the visible half of your position.
Every tool in detail
Kubera
Peer benchmarks drawn from real customers, grouped by net worth rather than by risk.
Best for: People with wealth spread across brokerages, property and private holdings who want a like-for-like wealth comparison.
Pricing: Kubera Essentials is listed at $250 per year and Black at $2,500 per year, after a 14-day trial. No permanent free tier.
Strengths
- Club benchmarks compare allocations and performance against aggregated data from Kubera customers with similar net worths
- Covers real estate, private equity and crypto alongside listed securities
- Peer data comes from actual connected customer accounts
Limitations
- The cohort is matched on net worth rather than on portfolio risk, so allocation differences are not controlled for
- Comparison is at the allocation and performance level, with no scoring of individual decisions
- No permanent free tier
PortfoliosLab
Strong free analysis and backtesting, compared against indices and model portfolios rather than against people.
Best for: Investors who want risk metrics, drawdowns and backtests without paying for them.
Pricing: Free access is capped at 1 watchlist, 100 symbols, 15 holdings per portfolio, 10 calculations per month and 5 years of history.
Strengths
- Backtesting, drawdown and risk analysis across stocks, ETFs, funds, crypto and model portfolios
- Free tier limits are published plainly rather than hidden behind a trial
- Good correlation and screening tools for portfolio construction
Limitations
- Compares against indices and model portfolios, not against other investors, despite often being listed in this category
- Portfolios are built manually rather than synced from a brokerage
- The free tier caps holdings and monthly calculations, which most real portfolios will exceed
Pure Benchmarks
Ranks whole-portfolio outcomes against verified connected portfolios sorted into nine standardized risk categories.
Best for: Investors who want to know how they did against comparable people, not against a self-selected leaderboard.
Pricing: The ranking and the decision report run on a free account with a linked portfolio.
Strengths
- Peer set is built from verified connected accounts rather than portfolios people opted to publish
- Every portfolio is recategorized daily from actual end-of-day holdings, so the cohort tracks your allocation as it drifts
- Scores each portfolio change against the portfolio you would still hold if you had left it alone
- Read-only by design and unable to move money in any linked account
Limitations
- Requires a read-only brokerage connection, so there is no way to run it on a manually typed portfolio
- Does not track real estate, private holdings or self-custody crypto wallets
- An unusual allocation sits in a thinner cohort, which makes its ranking less informative
- No stock-picking hit rate, no research ratings and no community leaderboard
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See Your Free Benchmark ReportFrequently asked questions
What is the difference between Kubera and PortfoliosLab?
Kubera is peer benchmarks drawn from real customers, grouped by net worth rather than by risk. PortfoliosLab is strong free analysis and backtesting, compared against indices and model portfolios rather than against people. On the capability list scored here they overlap on 3 and differ on 3, with Kubera alone covering Verified peers; Links brokerage; Non-market assets.
Is Kubera or PortfoliosLab better value?
Kubera: $250 per year, or $2,500 for Black. Kubera Essentials is listed at $250 per year and Black at $2,500 per year, after a 14-day trial. No permanent free tier. PortfoliosLab: free tier, paid Plus, Pro and Max plans. Free access is capped at 1 watchlist, 100 symbols, 15 holdings per portfolio, 10 calculations per month and 5 years of history. Value depends on which of the differing capabilities you will actually use, not on the headline price.
Can Kubera or PortfoliosLab compare my portfolio to other real investors?
Neither does. Both compare you against an index or a model allocation rather than against other real portfolios. That comparison is what Pure Benchmarks, our own product, is built to provide, by sorting connected portfolios into nine standardized risk categories and ranking inside them.
How were Kubera and PortfoliosLab compared?
Both were scored against the same peer portfolio comparison capability list, checked against each vendor's own published pages. Anything a vendor does not publish is marked as unlisted rather than estimated. Pure Benchmarks is included as our own product with its gaps shown in the same table.
Keep exploring
- Portfolio Apps That Compare You to Real Investors
- Kubera Alternatives in 2026
- PortfoliosLab Alternatives in 2026
- TipRanks Smart Portfolio Alternatives in 2026
- Portfellow Alternatives in 2026
- Empower Personal Dashboard vs Morningstar Investor
See how portfolios at a specific firm rank against real investors everywhere else:
New here? Read the portfolio benchmarking FAQ or the Pure Benchmarks blog.
This page is an information baseline for comparison only. It is not investment advice and not a recommendation to buy, sell, replace, or transfer any specific asset, account, or firm. Past performance does not guarantee future results. All figures shown are illustrative.