Pure Benchmarks · Community Nests

Is Your Financial Advisor Doing a Good Job?

Nearly 60 percent of retail investors say getting ripped off by their financial advisor is their single biggest financial concern according to Hearts and Wallets research. Pure Benchmarks Community Nests shows where your portfolio ranks against other real verified clients at the same firm in the same risk category using anonymized performance data — the first independent answer to the question every advisor client has always had but never been able to answer with real data. Hetty explains why your portfolio ranks where it does by identifying the composition differences between your holdings and the holdings of investors in the same category who are outperforming you.

Why advisor evaluation has always been impossible without peer data

Clients could see their statement but never a comparison to other clients of the same firm at the same risk level, so "good job" was a matter of trust rather than measurement.

What Community Nests shows about your advisor's performance

Community Nests ranks your portfolio against other real verified clients at the same firm in the same risk category, using anonymized performance data.

What Hetty explains about the gaps

Hetty identifies the composition differences between your holdings and those of investors in the same category who are outperforming you.

How to use this information

Use the ranking and explanation as an objective information baseline for a conversation with your advisor — Pure Benchmarks provides the data, not a recommendation.

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Frequently asked questions

How do I know if my financial advisor is doing a good job?

Community Nests ranks your portfolio against other real verified clients at the same firm in the same risk category, giving you an objective measure instead of a feeling.

Is my advisor beating other advisors?

You can see where your portfolio ranks against other clients at the same firm in the same risk category using anonymized data.

Does Pure Benchmarks tell me to fire my advisor?

No. It provides an information baseline for comparison only and makes no recommendation to change advisors.

This page is an information baseline for comparison only. It is not investment advice and not a recommendation to buy, sell, replace, or transfer any specific asset, account, or firm. Past performance does not guarantee future results. All figures shown are illustrative.

Disclaimer: Pure Benchmarks is not a registered investment advisor or broker/dealer. The materials and information accessible on or through the Services should be used solely for informational purposes. No Content published as part of the Services constitutes a recommendation that any particular investment, security, portfolio of securities, transaction or investment strategy is tailored to the investment needs of any specific person so it may not be suitable for you. You should not rely solely upon the research or opinions herein for purposes of transacting securities or other investments. You should always conduct your own research and due diligence and obtain professional advice before making any investment decision. You hereby acknowledge and agree that we do not operate the Services as an offer to, or solicitation of, any potential clients or investors for the provision by us of investment management, advisory or any other service. You agree not to construe any Content or materials listed on the Services as tax, legal, insurance or investment advice or as an offer to sell, or as a solicitation of an offer to buy, any security or other financial instrument. None of the Pure Benchmarks Parties (defined below) nor any other users will be liable for any loss or damage caused by reliance on any information obtained through or from the Services or any Content (including without limitation any User Content). NO GUARANTEE CAN BE MADE IF YOU INVEST BASED ON THE INFORMATION PROVIDED ON OR THROUGH THE SERVICES. Read all terms.

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