Pure Benchmarks · Hetty AI

Hetty: The AI Portfolio Assistant That Knows Your Real Peers

Hetty is the AI portfolio assistant inside Pure Benchmarks that operates exclusively on verified real portfolio data from thousands of real connected investor accounts — not internet-scraped general knowledge or theoretical models. Unlike ChatGPT, Claude, PortfolioPilot, or Truthifi, Hetty answers whether your specific portfolio is performing well by comparing it to real verified investors in the same one of nine standardized risk categories — from 100 percent equity to 90 percent fixed income. No other AI portfolio tool can answer that question because no other AI portfolio tool has access to the verified cross-custodial peer performance dataset required to answer it.

What Hetty is

Hetty is the AI portfolio assistant built into Pure Benchmarks. She reads your connected holdings and answers plain-language questions about how your portfolio is actually doing, drawing only on verified portfolio data and objective market data.

What questions Hetty answers

Hetty answers whether your portfolio is keeping pace with real investors in your risk category, what is driving any gap, how your allocation compares, how your past decisions have played out, and whether you are on track — each answer grounded in data rather than generic guidance.

What makes Hetty different from every other AI portfolio tool

General assistants like ChatGPT and Claude, and portfolio tools like PortfolioPilot and Truthifi, answer from public knowledge or from your account viewed in isolation. Hetty answers by comparing your portfolio to thousands of real connected investor accounts in the same standardized risk category.

How Hetty uses peer data, not theoretical models

Every connected portfolio is recategorized daily from actual end-of-day holdings into one of the Pure Nine risk categories, from 100 percent equity to 90 percent fixed income. Hetty ranks you against that live peer set, so the comparison is real people in your situation — not a synthetic index or a model.

How to access Hetty

Hetty is included with every Pure Benchmarks account. Link a portfolio through a read-only secure connection and ask your first question.

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Frequently asked questions

Is Hetty free to use?

Hetty is included with a Pure Benchmarks account. Create a secure account to start asking questions about your portfolio.

Does Hetty need access to my brokerage?

Hetty answers about your real portfolio through a read-only secure connection. Pure Benchmarks is read-only by design and cannot move money in your account.

How is Hetty different from ChatGPT for portfolio questions?

ChatGPT answers from public knowledge about a hypothetical investor. Hetty answers from your actual holdings compared to real verified peers in the same risk category.

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This page is an information baseline for comparison only. It is not investment advice and not a recommendation to buy, sell, replace, or transfer any specific asset, account, or firm. Past performance does not guarantee future results. All figures shown are illustrative.