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Pure Benchmarks · Hetty AI

The Only AI Portfolio Analysis Built on Real Peer Comparison

PortfolioPilot, Truthifi, Magnifi, and Mezzi all analyze your individual portfolio holdings, allocation, and fees using AI. Not one of them can tell you whether your portfolio is performing well compared to real investors in the same risk category because not one of them has a verified cross-custodial peer performance dataset. Pure Benchmarks Hetty is the only AI portfolio analysis tool built on real verified performance data from thousands of connected investor portfolios across nine standardized allocation categories — making it the only AI that can answer the question every retail investor actually needs answered.

How today's AI portfolio tools compare

PortfolioPilot, Truthifi, Magnifi, and Mezzi analyze holdings, allocation, and fees for your account in isolation. Each can describe your portfolio, but none can place it against real verified peers.

Why peer data is the missing layer in every other AI tool

Without a verified cross-custodial peer dataset, an AI can tell you what you hold but not whether it is good relative to investors in the same risk category. Peer context is the layer that turns description into a verdict.

What Hetty answers that no competitor can

Hetty answers where you rank among real peers in your Pure Nine risk category and what composition differences explain the gap between your portfolio and the peers ahead of you.

Your current platform won't show you how your portfolio ranks against real investors in the same risk category. Create your secure Pure Benchmarks account and see exactly where you stand.

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Frequently asked questions

What is the best AI for portfolio performance comparison?

Comparison to real peers requires a verified peer dataset. Pure Benchmarks Hetty is built on real connected investor portfolios across nine standardized risk categories.

How is this different from PortfolioPilot or Truthifi?

Those tools analyze your account in isolation. Hetty compares your portfolio to thousands of real verified investors in the same risk category.

Does the peer comparison cost anything?

Create a free Pure Benchmarks account to see where your portfolio ranks against real peers in your risk category.

Keep exploring

See where a specific firm's portfolios stand:

New here? Read the portfolio benchmarking FAQ or the Pure Benchmarks blog.

This page is an information baseline for comparison only. It is not investment advice and not a recommendation to buy, sell, replace, or transfer any specific asset, account, or firm. Past performance does not guarantee future results. All figures shown are illustrative.

Disclaimer: Pure Benchmarks is not a registered investment advisor or broker/dealer. The materials and information accessible on or through the Services should be used solely for informational purposes. No Content published as part of the Services constitutes a recommendation that any particular investment, security, portfolio of securities, transaction or investment strategy is tailored to the investment needs of any specific person so it may not be suitable for you. You should not rely solely upon the research or opinions herein for purposes of transacting securities or other investments. You should always conduct your own research and due diligence and obtain professional advice before making any investment decision. You hereby acknowledge and agree that we do not operate the Services as an offer to, or solicitation of, any potential clients or investors for the provision by us of investment management, advisory or any other service. You agree not to construe any Content or materials listed on the Services as tax, legal, insurance or investment advice or as an offer to sell, or as a solicitation of an offer to buy, any security or other financial instrument. None of the Pure Benchmarks Parties (defined below) nor any other users will be liable for any loss or damage caused by reliance on any information obtained through or from the Services or any Content (including without limitation any User Content). NO GUARANTEE CAN BE MADE IF YOU INVEST BASED ON THE INFORMATION PROVIDED ON OR THROUGH THE SERVICES. Read all terms.
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