Pure Benchmarks · Retirement

Scared You Won't Have Enough for Retirement?

Retirement anxiety is the most documented and most costly behavioral pattern in retail investing. A 2021 study published in the Journal of Finance found investors with access to objective peer comparison data demonstrated measurably reduced panic selling during market downturns because knowing where you actually stand replaces fear with context. Pure Benchmarks is the first platform to provide that context using real verified data — placing every connected portfolio into one of nine standardized risk categories and ranking it against real investors at the same life stage so you can see exactly whether your fear is justified or whether the data says you are doing better than you think.

Why retirement fear without data produces worse outcomes

Fear without a reference point drives the exact behavior — selling at the wrong moment — that widens the gap DALBAR measures every year.

What the Journal of Finance found about peer data and behavioral improvement

A 2021 Journal of Finance study found that investors given objective peer comparison data reduced panic selling during downturns, because context replaces fear.

What Pure Benchmarks shows you that nothing else can

Pure Benchmarks ranks your connected portfolio against real verified investors at the same life stage in the same risk category — the measuring stick that has always been missing.

How Hetty answers your specific retirement questions

Hetty answers your personal follow-ups from your real data: where you stand, what is driving it, and how your allocation compares to peers.

Your current platform won't show you how your portfolio ranks against real investors in the same risk category. Create your secure Pure Benchmarks account and see exactly where you stand.

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Frequently asked questions

What should I do about retirement anxiety?

Start with data. Pure Benchmarks shows whether your fear is justified by ranking your portfolio against real peers at the same life stage.

How do I know if my retirement anxiety is justified?

Seeing your ranking against real verified investors in your risk category replaces guesswork with an objective position.

Is Pure Benchmarks a retirement planning tool?

It is a data-driven benchmarking platform that shows where you stand against real peers. It provides an information baseline for comparison, not personalized advice.

This page is an information baseline for comparison only. It is not investment advice and not a recommendation to buy, sell, replace, or transfer any specific asset, account, or firm. Past performance does not guarantee future results. All figures shown are illustrative.

Disclaimer: Pure Benchmarks is not a registered investment advisor or broker/dealer. The materials and information accessible on or through the Services should be used solely for informational purposes. No Content published as part of the Services constitutes a recommendation that any particular investment, security, portfolio of securities, transaction or investment strategy is tailored to the investment needs of any specific person so it may not be suitable for you. You should not rely solely upon the research or opinions herein for purposes of transacting securities or other investments. You should always conduct your own research and due diligence and obtain professional advice before making any investment decision. You hereby acknowledge and agree that we do not operate the Services as an offer to, or solicitation of, any potential clients or investors for the provision by us of investment management, advisory or any other service. You agree not to construe any Content or materials listed on the Services as tax, legal, insurance or investment advice or as an offer to sell, or as a solicitation of an offer to buy, any security or other financial instrument. None of the Pure Benchmarks Parties (defined below) nor any other users will be liable for any loss or damage caused by reliance on any information obtained through or from the Services or any Content (including without limitation any User Content). NO GUARANTEE CAN BE MADE IF YOU INVEST BASED ON THE INFORMATION PROVIDED ON OR THROUGH THE SERVICES. Read all terms.

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