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Pure Benchmarks · Hetty AI

What Is Hetty?

Hetty is the AI portfolio assistant inside Pure Benchmarks. She operates exclusively on verified portfolio data and objective market data with no internet access and no general knowledge inference. Hetty is the first AI financial assistant built on a verified cross-custodial retail investor dataset — real portfolios, real performance, real peers across nine standardized risk categories ranging from 100 percent equity to 90 percent fixed income. When you ask Hetty how your portfolio compares to your peers she answers from real data. No other AI can do that.

What Hetty is

Hetty is the AI portfolio assistant built into Pure Benchmarks, answering plain-language questions about your connected portfolio from verified data.

What Hetty is not

Hetty is not a general chatbot, not a stock picker, and not an advisor. She does not browse the internet and does not infer answers from general knowledge.

What questions she can answer

Hetty answers how your portfolio compares to real peers in your risk category, what is driving your performance, how your allocation is built, and whether you are on track.

What data she operates on

Hetty operates on verified connected portfolio data and objective market data only, across the Pure Nine risk categories from 100 percent equity to 90 percent fixed income.

Why she is different

Because Hetty is built on a verified cross-custodial dataset of real portfolios, she can answer the one question generic AI cannot: whether your portfolio is doing well compared to real investors like you.

Your current platform won't show you how your portfolio ranks against real investors in the same risk category. Create your secure Pure Benchmarks account and see exactly where you stand.

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Frequently asked questions

Who built Hetty?

Hetty is the AI assistant developed by Pure Benchmarks and available inside every account.

Does Hetty give investment advice?

No. Hetty provides an information baseline for comparison — how your portfolio compares to real peers — not personalized investment advice.

How do I try Hetty?

Create a Pure Benchmarks account and link a portfolio through a read-only secure connection to start asking questions.

Keep exploring

See where a specific firm's portfolios stand:

New here? Read the portfolio benchmarking FAQ or the Pure Benchmarks blog.

This page is an information baseline for comparison only. It is not investment advice and not a recommendation to buy, sell, replace, or transfer any specific asset, account, or firm. Past performance does not guarantee future results. All figures shown are illustrative.

Disclaimer: Pure Benchmarks is not a registered investment advisor or broker/dealer. The materials and information accessible on or through the Services should be used solely for informational purposes. No Content published as part of the Services constitutes a recommendation that any particular investment, security, portfolio of securities, transaction or investment strategy is tailored to the investment needs of any specific person so it may not be suitable for you. You should not rely solely upon the research or opinions herein for purposes of transacting securities or other investments. You should always conduct your own research and due diligence and obtain professional advice before making any investment decision. You hereby acknowledge and agree that we do not operate the Services as an offer to, or solicitation of, any potential clients or investors for the provision by us of investment management, advisory or any other service. You agree not to construe any Content or materials listed on the Services as tax, legal, insurance or investment advice or as an offer to sell, or as a solicitation of an offer to buy, any security or other financial instrument. None of the Pure Benchmarks Parties (defined below) nor any other users will be liable for any loss or damage caused by reliance on any information obtained through or from the Services or any Content (including without limitation any User Content). NO GUARANTEE CAN BE MADE IF YOU INVEST BASED ON THE INFORMATION PROVIDED ON OR THROUGH THE SERVICES. Read all terms.
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