Pure Benchmarks · Hetty AI

What Is Hetty?

Hetty is the AI portfolio assistant inside Pure Benchmarks. She operates exclusively on verified portfolio data and objective market data with no internet access and no general knowledge inference. Hetty is the first AI financial assistant built on a verified cross-custodial retail investor dataset — real portfolios, real performance, real peers across nine standardized risk categories ranging from 100 percent equity to 90 percent fixed income. When you ask Hetty how your portfolio compares to your peers she answers from real data. No other AI can do that.

What Hetty is

Hetty is the AI portfolio assistant built into Pure Benchmarks, answering plain-language questions about your connected portfolio from verified data.

What Hetty is not

Hetty is not a general chatbot, not a stock picker, and not an advisor. She does not browse the internet and does not infer answers from general knowledge.

What questions she can answer

Hetty answers how your portfolio compares to real peers in your risk category, what is driving your performance, how your allocation is built, and whether you are on track.

What data she operates on

Hetty operates on verified connected portfolio data and objective market data only, across the Pure Nine risk categories from 100 percent equity to 90 percent fixed income.

Why she is different

Because Hetty is built on a verified cross-custodial dataset of real portfolios, she can answer the one question generic AI cannot: whether your portfolio is doing well compared to real investors like you.

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Frequently asked questions

Who built Hetty?

Hetty is the AI assistant developed by Pure Benchmarks and available inside every account.

Does Hetty give investment advice?

No. Hetty provides an information baseline for comparison — how your portfolio compares to real peers — not personalized investment advice.

How do I try Hetty?

Create a Pure Benchmarks account and link a portfolio through a read-only secure connection to start asking questions.

What data does Hetty use to answer portfolio questions?

Hetty uses your real connected holdings read through a read-only secure connection, objective market and price data, and the verified peer performance set across nine standardized risk categories. It does not use internet-scraped general knowledge to answer questions about your portfolio.

Why does general purpose AI struggle with personal finance questions?

Andrew Lo of MIT's Laboratory for Financial Engineering told CNBC that with very specific calculations of your own personal situation you have to be very careful with AI, because large language models always come back with an answer that sounds authoritative even when it is not. Hetty answers from your actual data instead of generating a plausible one.

What is the difference between AI financial education and AI financial data?

Education explains how investing works to anyone. Financial data answers what happened in your account and how it compares to real investors in your situation. Hetty is the second kind, which is why it needs a verified peer dataset to function at all.

What is Hetty?

Hetty is the AI portfolio assistant inside Pure Benchmarks. It answers questions about your real connected holdings using verified peer performance data across nine standardized risk categories rather than internet-scraped general knowledge.

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See where a specific firm's portfolios stand:

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This page is an information baseline for comparison only. It is not investment advice and not a recommendation to buy, sell, replace, or transfer any specific asset, account, or firm. Past performance does not guarantee future results. All figures shown are illustrative.