Pure Benchmarks · Head to head

Sharesight vs Snowball Analytics

Short answer

Sharesight has no capability here that Snowball Analytics lacks. Snowball Analytics has no capability here that Sharesight lacks. They overlap on 2 of the 9 capabilities scored here. Neither one covers real investor peers, which is the gap our own product, Pure Benchmarks, is built around.

Sharesight and Snowball Analytics get compared constantly because both sit in the portfolio benchmarking category and both start from your real holdings. They are not the same product. Sharesight is the best record-keeping and tax reporting here, with benchmarking against any fund you choose (Free plan up to 10 holdings, paid plans above that). Snowball Analytics is a dividend-focused tracker with a real free tier and public portfolios you can browse (Free plan, paid tiers above it). This page scores both on the same capability list, shows the 0 places they actually diverge, and names what neither of them does. Pure Benchmarks is our own product and appears in the table with its own gaps marked.

What Sharesight does that Snowball Analytics does not

Nothing, on the capabilities scored here. Every box Sharesight ticks, Snowball Analytics ticks too. The difference between them on this page is price and fit rather than capability. A free plan tracks up to 10 holdings with no credit card. Benchmarking is listed on the Starter plan and above.

What Snowball Analytics does that Sharesight does not

Nothing, on the capabilities scored here. Every box Snowball Analytics ticks, Sharesight ticks too. The difference between them on this page is price and fit rather than capability. A permanent free plan covers one portfolio and ten holdings with limited index benchmarking. Paid tiers were running a promotional discount on the date checked, so exact figures are not quoted here.

Where Sharesight and Snowball Analytics are the same

Both cover Index benchmark; Multi-custodial. On these, the choice comes down to price and interface rather than capability. Price: Sharesight — free plan up to 10 holdings, paid plans above that; Snowball Analytics — free plan, paid tiers above it.

What neither Sharesight nor Snowball Analytics does

7 capabilities are missing from both: Real investor peers; Risk-matched cohort; Decision scoring; Advisor tracking; Free real output; Non-market assets; Budgeting. Pure Benchmarks, our own product, covers 5 of them: Real investor peers; Risk-matched cohort; Decision scoring; Advisor tracking; Free real output. It does not cover Non-market assets; Budgeting.

Which one to choose

Sharesight is built for investors who want precise performance and dividend records across brokers, and tax reports at year end. Snowball Analytics is built for dividend investors who want income projections and a look at how other people have built their portfolios. Because they score identically on capability here, the deciding factor is price and how each one fits the way you already work. Main limitation of Sharesight: benchmarking sits on the paid plans, so the free tier is record-keeping rather than comparison. Main limitation of Snowball Analytics: public portfolios are self-selected and self-reported, which is a different thing from a verified peer cohort.

How this comparison works

Which matters more to you: what Sharesight does, or what Snowball Analytics does?

The first question is what each tool compares you against. Every tool here benchmarks against an index. Far fewer compare you against other real portfolios, and fewer still match that peer group on risk rather than on wealth.
The second question is whether anything is measured at the decision level. Portfolio return tells you the score; it does not tell you which of your changes produced it.
Free tiers are judged on whether they produce a real report on your real portfolio, not on whether a trial exists.
Capabilities were verified against each vendor's own published pages on the date shown. Vendors change features and pricing, and some do not publish a price at all; where that is the case it is marked rather than guessed.
Pure Benchmarks is our own product. The two things it does not do are listed in the same table as the seven it does, and the limitations section for it is the longest on the page.
Monarch Money, Quicken Simplifi and Seeking Alpha also sit near this category and are worth your own look; they are built primarily around budgeting, personal finance or research rather than portfolio benchmarking.

The comparison

Capabilities verified against each vendor's published pages on September 17, 2026.

Capability	Sharesight	Snowball Analytics	Pure Benchmarks
Real investor peers	No	Partly	Yes
Risk-matched cohort	No	No	Yes
Index benchmark	Yes	Yes	Yes
Decision scoring	No	No	Yes
Advisor tracking	No	No	Yes
Multi-custodial	Yes	Yes	Yes
Free real output	Partly	Partly	Yes
Non-market assets	No	No	No
Budgeting	No	No	No
Price	Free plan up to 10 holdings, paid plans above that	Free plan, paid tiers above it	Free account

✓ yes · ~ partly · ✗ no

What each capability means

Compares your portfolio to other real investors, not only to an index

An index does not hold what you hold, did not pay what you paid, and never sold in March. Comparing yourself to other real portfolios answers a different question: whether people in your situation did better with the same market.

Peer group is matched on portfolio risk rather than net worth or self-selection

A conservative retiree and a leveraged tech portfolio can hold identical net worth and share nothing else. If the cohort is not matched on risk, the comparison flatters or punishes you for your allocation rather than your decisions.

Benchmarks the portfolio against a market index or a chosen fund

The baseline everyone expects. It tells you whether you beat the market, which is useful and also the only question most tools can answer.

Scores each individual portfolio change against the buy-and-hold portfolio you gave up

Portfolio-level return tells you the score. It does not tell you which of your own moves earned it. Attribution at the decision level is the difference between knowing you are down and knowing which change did it.

Shows whether an advisor or managed account added or cost value

If someone else is making the changes, the only fair review is the same one you would apply to yourself: did each change beat the portfolio it replaced, net of the fee.

Aggregates accounts held at more than one brokerage or custodian

Most people hold a 401(k) in one place and a brokerage in another. A benchmark run on one account in isolation measures a fragment.

Free tier produces a complete report rather than a countdown to payment

A 14-day trial is a sales window. You should be able to read the actual output on your actual portfolio before deciding whether the comparison is worth anything.

Tracks real estate, private holdings and self-custody crypto alongside securities

If a large share of your wealth sits outside a brokerage, a securities-only tool measures the visible half and calls it your portfolio.

Includes budgeting, cash-flow or spending tracking

Some people want one tool for spending and investing. Others want the investing side to stay uncluttered. Worth knowing which one you are buying.

Every tool in detail

Sharesight

The best record-keeping and tax reporting here, with benchmarking against any fund you choose.

Best for: Investors who want precise performance and dividend records across brokers, and tax reports at year end.

Pricing: A free plan tracks up to 10 holdings with no credit card. Benchmarking is listed on the Starter plan and above.

Strengths

Benchmarks a portfolio against any of more than 750,000 supported stocks, ETFs and funds rather than a fixed index list
Separates capital gains, dividends and currency movement in performance reporting
Strong multi-broker and multi-currency record keeping

Limitations

Benchmarking sits on the paid plans, so the free tier is record-keeping rather than comparison
The comparison target is always a fund or index, never another investor
No decision-level scoring and no advisor review

Snowball Analytics

A dividend-focused tracker with a real free tier and public portfolios you can browse.

Best for: Dividend investors who want income projections and a look at how other people have built their portfolios.

Pricing: A permanent free plan covers one portfolio and ten holdings with limited index benchmarking. Paid tiers were running a promotional discount on the date checked, so exact figures are not quoted here.

Strengths

A permanent free plan rather than a countdown, including limited benchmarking against index funds
Strong dividend tracking, projections and filters
Public portfolios of other investors can be browsed on every tier

Limitations

Public portfolios are self-selected and self-reported, which is a different thing from a verified peer cohort
Benchmarking against any asset rather than index funds requires the higher tiers
No decision-level scoring and no advisor review

Pure Benchmarks

The only tool here that scores your individual portfolio changes and ranks you against real investors sorted by portfolio risk.

Best for: Investors who want to know whether their own decisions, or their advisor's, actually worked.

Pricing: A free account produces the full benchmark report on a linked portfolio. There is no trial countdown on the comparison itself.

Strengths

Sorts every connected portfolio into one of nine standardized risk categories, from 100 percent equity to 90 percent fixed income, and ranks you inside your own category
Decision Benchmark scores each change you made against the portfolio you would still hold if you had left it alone
Applies the same decision-level scoring to advisor-managed and workplace accounts
Read-only by design and unable to move money in any linked account

Limitations

Does not track real estate, private holdings or self-custody crypto wallets, so a portfolio weighted outside brokerages is only partly measured
No budgeting, cash-flow or spending tracking of any kind
Requires a read-only brokerage connection; there is no manual-entry-only portfolio
Peer ranking depends on the connected dataset, so a highly unusual allocation has a thinner cohort to sit in

Your current platform won't show you how your portfolio ranks against real investors in the same risk category. Create your secure Pure Benchmarks account and see exactly where you stand.

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Frequently asked questions

What is the difference between Sharesight and Snowball Analytics?

Sharesight is the best record-keeping and tax reporting here, with benchmarking against any fund you choose. Snowball Analytics is a dividend-focused tracker with a real free tier and public portfolios you can browse. On the capability list scored here they overlap on 2 and differ on 0.

Is Sharesight or Snowball Analytics better value?

Sharesight: free plan up to 10 holdings, paid plans above that. A free plan tracks up to 10 holdings with no credit card. Benchmarking is listed on the Starter plan and above. Snowball Analytics: free plan, paid tiers above it. A permanent free plan covers one portfolio and ten holdings with limited index benchmarking. Paid tiers were running a promotional discount on the date checked, so exact figures are not quoted here. Value depends on which of the differing capabilities you will actually use, not on the headline price.

Can Sharesight or Snowball Analytics compare my portfolio to other real investors?

Neither does. Both compare you against an index or a model allocation rather than against other real portfolios. That comparison is what Pure Benchmarks, our own product, is built to provide, by sorting connected portfolios into nine standardized risk categories and ranking inside them.

How were Sharesight and Snowball Analytics compared?

Both were scored against the same portfolio benchmarking capability list, checked against each vendor's own published pages. Anything a vendor does not publish is marked as unlisted rather than estimated. Pure Benchmarks is included as our own product with its gaps shown in the same table.

Keep exploring

See how portfolios at a specific firm rank against real investors everywhere else:

New here? Read the portfolio benchmarking FAQ or the Pure Benchmarks blog.

This page is an information baseline for comparison only. It is not investment advice and not a recommendation to buy, sell, replace, or transfer any specific asset, account, or firm. Past performance does not guarantee future results. All figures shown are illustrative.